User Experience Researcher
Blizzard Entertainment
Irvine, CA

September 2016 - Present

  • Created study objectives, screeners, study flows, and interview questions to discover how users interact with new and existing features
  •  Uncovered and understood how our users felt about Battle.net’s social environment, leading to a better understanding on our users’ motivations and needs for future studies
  • Collaborated with UX designers, developers, and other stakeholders during project kick offs to better prioritize research activities
  • Led in-person interviews for multiple projects and advocated for iterations based on findings between sessions  

Lead User Experience Researcher
UserTesting.com
Mountain View, CA

May 2014 - September 2016

  • Planned, executed, and analyzed qualitative and quantitative research studies across desktop, tablet, and mobile interfaces
  • Selected as sole lead researcher for UserTesting’s largest customer, and oversaw and mentored a team of research members to provide actionable insights based on client business objectives and research questions
  • Helped and collaborated with clients in various industries such as E-Commerce, Education, Health, Non-profit and B2B to help them better understand the needs of their users 

Senior Research Assistant
Cognaction Lab
University of California, Merced

January 2014 - May 2014

  • Conducted cutting-edge research on measurement of pupil dilation in relation to behavior choices through the use of portable eye- trackers (SMI instruments)
  • Recruited participants for the study, collected data, and documented the results for the study to be published. 

  • Implemented and led a survey-based experiment on the topic of brand expansion in neuro-marketing while overseeing other researchers
  • Contributed to results published in a study in the Journal of Consumer Psychology on the success rate of brands that create a variety of products versus brands that focus on one particular product 

Research Assistant
University of California, Merced

January 2014 - May 2014