Here is a compilation of study approaches and report deliverables I created while I was at UserTesting. Due to NDAs, I have removed/blurred identifiable branding information, including company name and website/app images.
1. Music App Remote Benchmark Study
Study Objective: The aim of this study was to gather feedback on <company's name> music app on Android, iOS, and desktop to see how it fits into real-life listening situations, unveil usability issues, and learn about positive experiences and unmet needs.
Methodology: For that purpose, 10 users on each platform (30 total) were given 14 specific tasks to complete, such as saving a playlist or sharing an artist's profile on Facebook. We also asked users to rate the ease of use after completing each task (on a 5 point scale), as well as measured which path they took, and the task success rate.
3. Education Website - Desktop Unmoderated Study
Study Objective: Conducted usability testing to see how users are able to complete the tasks that we expect them to do within the <Company name>'s community website for each of the three disciplines: English, Psychology, and Economics.
Methodology: For that purpose, 9 users on desktop were recruited. All participants went through the process of registration, opening up the initial email, navigating to the community homepage and searching for the FAQ. Next, participants weredivided into three groups, and asked to complete tasks within the English, Psychologyand Economics disciplines.
2. e-Commerce Remote Moderated Study
Study Objective: The aim of this study was to gather feedback on <company's name> new wireless plan, and how users would go about researching and choosing this plan.We also wanted to discover potential barriers within the shopping flow, specifically at the Plans Page.
Methodology: For that purpose, 10 users on desktop were recruited, where 5 were current customers and 5 were prospect customers. Users were asked to share their screen and dial on using Webex, which enabled me to see what they were going through, while also conducting the interview live. Users were asked to demonstrate how they would purchase [company]'s new wireless plan, and explain any pain points they experienced. The client was able to watch all the sessions live, and ask questions as well.
4. eCommerce Store Locator Feature - Wireframe Desktop Study
Study Objective: The aim of this study was to gather feedback on an eCommerce website's Store Locator page during development. The client wanted to gauge interest level on the different features they wanted to offer on the Store Locator, such as map, the “In Store Pick Up”, “Prepare for Your Visit” content, and overall usefulness of each feature. The client also wanted to understand if different age demographics found certain features more useful than the other.
Methodology: For that purpose, 8 users on desktop were recruited, where 4 were 20 - 30 year old and 4 were 40- 50 year old. Users were a mix of prospect customers and current. We tested on a wireframe so that the client would be able to discover and validate which features to build on.